In order to officially quantify the impact of this event we will commission a social, economic and environmental impact study These studies produce comprehensive and detailed information which provide extremely valuable promotional and fundraising tools for these events For the associated role players and sponsors they can be utilized as motivation and justification for involvement Event Research International implement a custom designed i-survey data collection and analysis system They have successfully produced studies for such Major events such as the Hermanus Whale Festival, Cape Town Festival, North Sea Jazz Festival, MCQP and the Cheese Festival