by Brent Walters Chief Director: Policy Implementation Support Department of the Premier (PGWC)

Key Note 2010: What Are The Province's Plans?
30 November 2006, Grand West Market Hall, Grand West Casino

Cape Town 2010 : Update

Strategic Mission

To organise an excellent 2010 FIFA World Cup event with lasting benefits to the people of Cape Town and the Western Cape



Why Host?

• To boost the visitor economy
• Media exposure
• Access to investment in infrastructure and facilities
• To facilitate local benefits for people/firms/communities
• Contribute to national & continental prestige and profile /li>

Strategic Vision

• To ensure that Cape Town and the Western Cape become the centre of attraction for participants, media and spectators of the 2010 FIFA World Cup
• To ensure that opportunities are maximised
• To build a legacy for the residents of Cape Town/Western Cape to benefit all

Our 2010 World Cup Strategy

Please click on IMAGES to obtain the larger picture!!!

The approach…

• 2010, the Integrated World Cup, a team effort
• Green Point Stadium and practice venues, fan parks, economic and legacy activities
• Developmental approach informed by ASGISA, Ikapa elihlumayo and using 2010 compliance for legacy and leverage
• Built on a solid foundation of wide stakeholder engagement

Power/Interest Grid





Official Pre-event Activities to Lengthen visitor stays





“Make the game better, take it to the world and make the world a better place”


Building a Legacy




Business Plan Considerations…

EVENT INFRASTRUCTURE Stadium Bulk Infrastructure Green Point Precinct Transport Information Technology & Telecommunication Training Venues and Base Camps Public Viewing Areas (PVAs) & Official Fan Park Accommodation EVENT SERVICES Safety & Security Disaster Risk Management Health	EVENT SUPPORT Marketing, Signage & Communications FIFA Events Tourism Environmental Sustainability Arts & Culture Volunteers Sport Development Economic and Human Development SPECIAL PROJECT : IBC

Training Venues

• Preliminary FIFA requirements indicate that two venues are required
• Athlone Stadium & Phillipi Stadium / Bellville Velodrome have been identified

Athlone Stadium

Bellville Velodrome

Public Viewing Areas & FIFA Fan Park

• FIFA Fan Park TM
• Central City Fan Mile, Grand Parade to Green point
• City Organised Public Viewing Areas
• Bellville
• Athlone link (Vygieskraal)
• Provincial/District Municipality Organised PVA
• Stellenbosch, Paarl, Vredenburg, Caledon, Beaufort West, George, Knysna, Oudtshoorn
• City Accredited Private Viewing Areas’s
• Accrediting private parties in order to manage Public Safety capacity
• Community Spaces
• Part of the dignified spaces program
• Street soccer league & community parties

Accommodation

FIFA Family requirements Accommodation Accreditation and service Excellence program Non-FIFA visitor Accommodation Temporary Back packer Accommodation Monitoring the new Hotel Stock Car rental Stock Information Kiosks near accommodation sites

Infrastructure: (R15bn for SA)

• Match Venue
• Green Point Stadium
• Training Venue Upgrades
• Athlone, Phillippi or Belville Velodrome
• Transport Upgrade
• Public transport, Road and rail upgrades
• Expansion Projects
• CTICC & CT International Airport

Marketing and Communications

• Define Host City Event Plan
• Non-FIFA Events during the 2010 FIFA World Cup TM
• Pre-FIFA World Cup International events
• Host City Branding and logo development
• Host City Sponsorship Packages
• Stakeholder Engagement and Management Plan
• Residents
• Internal City of Cape Town and PGWC buy in
• Media engagements and marketing
• Sectoral meetings (e.g. Diplomatic corps, Chamber of Commerce, various Industry Associations)
• Services
• Media Services Centre
• Fan Offices near transport, tourism offices and accommodation
• Mobile fan offices at Public Viewing Areas
• Website – Use FIFA’s “Destination Africa” opportunity
• FIFA Outputs
• Marketing and legal projects

Tourism

• Destination Marketing
• Visitor Safety Plan
• Awareness campaign
• Victim Support Programme
• Training of Staff
• Film
• Media Workshops
• Visual archives and information management systems
• Development of the CT & Western Cape Film Festival
• Search for Africa’s best football film and short film on street football in Africa
• Invest Cape Town
• Host Campaign
• Training frontline staff to be friendly, helpful and hospitable
• Visitor Services
• Aimed to lengthen visitor stays – Call centre, upgrade Visitor Information Centres
• Media Campaign
• Target International Media – Single messaging
• E-business and on-line booking
• Link to FIFA website
• Extended Stay Campaign
• Tourism packages and campaigns - fans to stay longer

IBC

• Bid to host the IBC in Cape Town
• Complete CTICC Expansion Project to HBS (international broadcaster) specification
• HBS to construct IBC interior and technical requirements
• CTICC to ensure Operational Compliance
• Unique opportunity for mountain, sea and island vistas from TV studios
• Final Decision by 31 March 2007

International Broadcast Centre (IBC)




Stadium…

• Green Point confirmed as site – EIA confirms Golf Course as preferred site
• National funding
• City-specific announcement : Estimated Cost of Stadium R2,49 billion
• Based on Business Plan of 31 Oct 06
• Professional Team
• Consortium appointed (local and international professionals)
• Architects, Quantity Surveyors, Engineers, Urban Designers etc

Status Report: Precinct

• Conceptual design for golf course site
• Reconfiguration of GP common and integration into stadium design underway
• Golf course architect appointed
• Planning at an advanced stage

Green Point Common: Zones Layout



Stadium: Urban Design

• 4.5m high earth retaining berm
• 150m long traders stalls (3 m high and 8m deep with concrete shelf counters)
• Urban forecourt: paved level urban square with softer landscaping from Fritz Sonnenburg accros the B&C fields up to eastern edge of stadium plaza
• Re-design Fritz Sonnenburg road to end in a walled werf-like courtyard
• High quality carefully illuminated precinct throughout hard and soft landscaped surfaces

Status Report: Stadium

• 68 000 seater (2000 media and 15000 temporary)
• Parking
• Roof covering spectator area (not pitch)
• No athletics track
• Issue RFP for Stadium Operator –Nov 06

Green Point Stadium 2010: Architecture - Functional Arrangement





Process Report Back

• Issue of ROD 31 Oct
• 30 day EIA appeal period ends 30 Nov 06
• Final EIA decision expected 15 – 22 Dec but dependant on the number and complexity of the appeals- both Final ROD and the date of announcement at the discretion of the Minister of Environmental Affairs and Development Planning
• Town Planning decision: Council - 6 Dec 06

Construction Contract Report Back

• Issue pre-qualification tender – 6 Oct 06
• Return pre-qualification tenders – 6 Nov 06
• Selection of shortlisted tenderers – 13 Nov 06
• Issue principal contract tenders – 13 Nov 06
• Return principal contract tenders – 11 Dec 06
• Award principal contracts – 21 Dec 06
• Commence with works – 15 Jan 07

Green Point Stadium 2010: Elevations




FIFA’s 3 back up plans…

• Plan A …South Africa


• Plan A …South Africa


• Plan A …South Africa

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